GA4 setup and audit
Events named once, documented and identical in GA4, Google Ads and Tag Manager, so one click carries one name.
Analytics and tracking
GA4 setup in Ireland: numbers you can act on
GA4 set up once for Irish businesses that spend real money on Google Ads. You get a two-page event map, Consent Mode v2 wired and conversions matched to the sales your business counts.
- From €600, with the event map documented in two pages
- Consent Mode v2 wired so a refusal is honoured in every Google tag
- Duplicate tags removed, so one sale stops counting as two
- Report page that names the campaign behind each paid invoice
€600Same fee as the SEO audit
€600 starts a GA4 setup or audit, the same fee as the SEO audit. No monthly retainer and no licence fee — GA4, Tag Manager and Consent Mode cost nothing to run. You pay for the configuration.
What you get for your €600
- One event map, documented in two pages, shared by GA4, Google Ads and Tag Manager.
- Your GA4 property rebuilt or audited, with every tag verified firing in Google's own debug view.
- Consent Mode v2 wired so a refusal is honoured under S.I. 336 of 2011, the ePrivacy Regulations.
- Conversions matched to what your business counts as a sale, not to a page view or a scroll.
- First-touch attribution captured in a cookie at the first visit and carried through to your paid invoice.
- Duplicate tags removed, so your thank-you page stops counting one sale as two in every report.
- Ads and GA4 reconciled on one identifier, so the gap left over is one you can explain.
- One report page you can read in five minutes, naming the campaign behind each paid invoice.
What will this cost me?
€600 covers a standard GA4 setup or audit on one site, with the banner check included. Multi-site groups, e-commerce revenue tracking and server-side containers are quoted on top, in writing, before any work starts.
| Work | Price |
|---|---|
| GA4 setup or tracking audit, one site | from €600 |
| Consent Mode v2 wiring and a banner check | included in the €600 |
| E-commerce and revenue tracking | scoped and quoted in writing |
| Server-side container: build and monthly running cost | scoped and quoted in writing |
Where the €600 stops
Included
- Tag audit of everything firing now, with every duplicate listed by page and by tag name.
- Event map document, two pages, written so your own team or agency can maintain it later.
- Consent Mode v2 configuration, plus a check that your banner blocks tags before a visitor chooses.
- Conversion import into Google Ads, matched to the same events GA4 counts, with values attached.
- One handover call of 45 minutes, recorded so you can watch it again next month.
Quoted separately
- Server-side container: the build, the subdomain and the monthly cost of running it.
- E-commerce revenue tracking on a custom-built shop, or any checkout that is not standard.
- CRM and offline conversion imports, where the sale is closed on the phone weeks later.
- Cookie banner replacement, when yours cannot block tags before a visitor makes a choice.
Anything needing code inside your own application, or a server we host and run each month, is quoted separately before it starts. Everything that lives inside GA4, Tag Manager and Google Ads sits inside the €600.
Is this worth buying yet?
A good fit if
- You spend €500 a month or more on Google Ads and distrust the conversion count.
- Your site was built by somebody else and nobody documented what the tags do or where they fire.
- You sell online and GA4 revenue disagrees with Stripe or your own accounts each month.
Probably not, if
- Your site gets forty visits a day and you run no paid advertising at all.
- You need GDPR compliance certified in writing; we are not lawyers and do not certify.
Screens
What it looks like in use
What is included
What this looks like in practice
Consent Mode v2
A refusal honoured in every Google tag, with modelling switched on only where your traffic clears Google's thresholds.
Server-side tagging
A container on your own subdomain, so browser rules and blockers stop deciding what you can measure.
Attribution you can spend against
First touch captured in a cookie and carried through to the paid invoice, so one channel gets the credit.
How it runs
From first call to live
- 1
Audit what fires now
Every tag on your site logged, duplicates named by page and one event map drafted for your sign-off.
- 2
Fifteen minutes from you
You grant access to GA4, Google Ads and Tag Manager. Fifteen minutes in your account settings, once.
- 3
Live in 14 days
Events verified firing, consent checked against your banner and a two-page document handed over on day 14.
3tools joined on one identifier
On our own platform, GA4, Google Ads and a self-hosted server-side container report the same purchase against the same client identifier — so the remaining gap between them is explainable rather than mysterious.
€600Same fee as the SEO audit
14 daysFrom access to documented tracking
3Tools sharing one event map
What you have now
- Ads and GA4 report different conversion counts, and nobody knows why.
- The thank-you page fires twice, so one sale counts as two.
- Visitors who decline vanish from every channel report.
- Nobody knows which campaign paid for last month's biggest job.
What you have after
- The two still differ, and you can explain the gap.
- One tag, one event, one sale in every report.
- Refusals honoured, consented traffic still attributed to its channel.
- First touch sits on the invoice, campaign named.
Questions
What clients ask before we start
How much does a GA4 setup in Ireland cost?
From €600 for one site, quoted in writing before work starts. That covers the tag audit, the two-page event map, Consent Mode v2 and conversion import into Google Ads. Server-side containers and e-commerce revenue tracking are scoped and priced on top.
Why do GA4 and Google Ads conversions not match?
They count different things and both are correct. Ads attributes to the click and reports on the click date. GA4 reports on the day of the session. Duplicate tags and different conversion windows widen the gap. The audit measures that gap and writes it into your two-page event map.
Does GA4 need consent in Ireland, and is it legal to use?
Yes to consent, and yes — the Irish DPC has not ruled against GA4. The instrument here is S.I. 336 of 2011, the ePrivacy Regulations, not the UK's PECR. Your banner has to block tags until a visitor chooses, with Consent Mode v2 behind it. We are not lawyers. If your appetite for risk is low, we scope an EU-hosted alternative instead.
When does server-side tagging pay for itself?
Above €500 a month in Google Ads, where blocked browser tags hide conversions. A container on your own subdomain costs money to build and a fixed amount to run each month. Both figures are quoted in writing first. It earns nothing on a brochure site with forty visits a day.
Can you fix tracking on a site somebody else built?
Yes, and that is most of this work. We audit what fires now, list the duplicates by page and hand back a two-page event map. No hosting move and no rebuild. Your own team or agency maintains it afterwards.
Can you bring our old Universal Analytics data across?
No — Universal Analytics was switched off and its data deleted in July 2024. The two models do not merge, and Google kept nothing to export. GA4 is set up so year-on-year comparisons start from the day it begins collecting. We work with whatever CSV exports you saved before the shutdown.
Related services
One audit covers both: where you rank in Google, and whether ChatGPT, Perplexity and AI Overviews can reach and quote your pages. Fixed at €600, delivered in ten working days.
Learn more
A safe migration starts with the address map: every old URL matched to its new home before anything moves. You get that map for €450, credited against the move itself.
Learn moreReady to start?
Tell us about your project — you get a clear plan, timing and a fixed written quote, usually within one working day.
Talk to us